MIKE KIM PRESENTS

Discover Your “Idea to IP Score”

In 10 minutes, you'll know exactly where you stand across the 8 areas that matter most when building intellectual property.

Higher fees. Recurring revenue. A book. A framework people pay for. IP that makes money when you're not working.

To Build What's Next, You Need To Know Where You Stand

When I was starting out, I didn't need more inspiration. I needed a diagnosis. Someone to tell me: "You're strong here, weak there, and here are your next three moves."

That's what this assessment does.

Take this 10-minute assessment if:

  • You've been hired to speak or consult, but you want to command higher fees.

  • You've coached 1-on-1 clients and want to scale to one-to-many without losing impact.

  • You have expertise people pay for, but no recurring revenue or owned IP.

  • You've thought about writing a book or framework, but don't know where to start.

  • You want to package your knowledge into something that works without you.

  • Making money depends on you showing up—and you're ready to build bigger.

IN JUST 10 MINUTES YOU'LL DISCOVER

How to Transform Your Ideas into Revenue-Generating IP

You Will Walk Away With:

  • Clear scores across the 8 pillars that actually matter for building scalable IP—so you know where you're strong and where you're stuck.

  • A personalized breakdown of what's working, what's holding you back, and which area to fix first.

  • Your next three moves—no theory, no fluff. Just exactly what to do based on where you are right now.

  • A diagnostic you can revisit as your brand evolves, so you always know where to focus next.

Here's How It Works:

  • Answer 30 Questions: Each one based on real-world scenarios from experts who've built successful IP.

  • Get Your Idea to IP Score: Broken down across the 8 key categories that matter most.

  • Get Your Personalized Gameplan: No fluff, no jargon. Just clear actionable steps that you can build on day after day (and watch your momentum grow) no matter what stage of business you’re at.

What others have to say

“Mike Kim unpacks the most basic truth about branding for entrepreneurs: You are the brand.”

Michael Hyatt

“Mike Kim helps experts craft a better (and true) story through creating a personal brand.”

Todd Herman

“Mike Kim is my go-to expert on all things personal branding, so get ready for your brand to never be the same.”

Jamal Miller

“Smart, practical, and a bold call to authenticity and integrity in the world of personal branding.”

Pat Flynn

“Mike helps us figure out how we can be useful in the world, and being useful leads to a sense of purpose and meaning.”

Donald Miller

“Mike Kim is proof that it’s possible to reinvent yourself and build a career that showcases your unique expertise, passion, and experience.”

Dorie Clark

You'll Be Scored Across 8 Key Categories:

Identity
& Story

Do you have a clear and compelling story that sparks trust and connection in your audience?

Intellectual
Property

Is your method, framework, or strategy packaged into tangible assets?

Platform
& Channels

Do you know the best places for you to show up, or where your ideal clients are?

Positioning
& USP

Is your USP clear and defined? Are you positioned strategically against top names in your industry?

Sales
Systems

Do you have a reliable path from idea to income? (Or are you still knee-deep in hustle?)

Brand
Assets

Are your brand assets polished and professional… or pulling you down?

Presence
& Visibility

How visible and recognizable is your brand to your ideal client?

Connections
& Network

Do you have the community, collaborations, and partnerships you need to expand your reach?

About The Creator

Mike Kim is a 3x bestselling author, professional speaker, and strategist who has built a portfolio of IP-driven brands generating millions in revenue.

He is the author of the Wall St. Journal and USA Today bestseller, You Are the Brand and host of the top-ranked Brand You Podcast. Over the past decade, he's helped thousands of experts package their expertise into books, frameworks, courses, and businesses that scale.

His clients routinely go on to write bestsellers, command six-figure fees, and build IP assets that compound in value over time.

You've been paid to speak. You've coached paying clients. You've proven your expertise.

Now it's time to build IP that scales beyond you.

What Happens If You Don't Take This Assessment?

You'll keep building. You'll keep showing up. You might even hit your goals. But you'll hit a ceiling because there's no more of you to sell.

This assessment shows you exactly where you stand and what to fix first. Ten minutes now can save you months of guessing… and show you how to break through that ceiling by building IP that scales beyond you.

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